Benji
Provides connectivity infrastructure for loyalty programmes, positioning its platform as a Plaid-like layer for rewards data.
Overview
Benji is building a connectivity layer for loyalty programmes, described in its seed announcement as aiming to become the “Plaid of loyalty programmes.” The company is positioned around infrastructure for accessing or integrating rewards-related data, with limited product detail disclosed in the funding context. The company raised a seed round reported at about $6M, with Preface Ventures named as a backer. Its differentiation centers on applying a Plaid-style model to loyalty programmes, targeting businesses that need connectivity across rewards ecosystems.
Funding History
Preface Ventures backs Benji with $6.25M to become ‘Plaid of loyalty programmes’
Frequently Asked Questions
- How much has Benji raised in total?
- Benji has raised a total of $6M across 1 funding round.
- Who are Benji's investors?
- Benji's investors include Preface Ventures, Atinc, Great North Ventures, M25, Hyde Park Venture Partners.
- What does Benji do?
- Benji is building a connectivity layer for loyalty programmes, described in its seed announcement as aiming to become the “Plaid of loyalty programmes.” The company is positioned around infrastructure for accessing or integrating rewards-related data, with limited product detail disclosed in the funding context. The company raised a seed round reported at about $6M, with Preface Ventures named as a backer. Its differentiation centers on applying a Plaid-style model to loyalty programmes, targeting businesses that need connectivity across rewards ecosystems.
- Where is Benji headquartered?
- Benji is headquartered in San Francisco, CA.
Investors
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